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PROJECT
Corporate ID and Packaging for a worldwide, wholesale manufacturer and distributor of women's, men's and children's footwear recently renamed themselves the Harvard Shoe Company.

SOLUTION
Tradelink created their new brand identity which includes a logo (an open shoe and a foot) and a number of rollout items including stationery, banners, T-shirts and corporate trade ads. The logo suggests "a strong open brand".




DELIVERED

-Logo 

-Positioning 

-Brand strategy 

-Brand identity guidelines 

-Packaging

-Identity


ADVERTISING
abbott
arcadia
cellnet
claudia gontovnik
de oro
mam-bogotá
multiparque
museo nacional

PACKAGING
blesz
bucatti
cactus
cellnet
falcon farms
harvard
judy hazbún
la maja

CORPORATE ID
aarka
arcana oro
arteria
air time
azul
beatriz camacho
cellnet
claudia gontovnik
comware
disfrázate
egoiste
esperanza
fiva
focus
guante
harvard
horizontes
judy hazbún
laciudad
la maja
latinadvisor
lola miami
mam-barranquilla
mamma´s
multiparque
pipeline
producciones cc
urquijo
vieira
whaam
wild light
xina

PUBLICATIONS
antonov
bio
bp today
crónicas de la plaza
desarrollo 500
edospina
equity
falcon farms
humboldt
la rebeca
mujer de cambio
revista cambio